According to the Cisco Visual index study, video will account for 62 percent of all consumer internet traffic by 2015, up from 40 percent in 2010. Meantime, a staggering 68% of retailers are not yet exploiting the obvious and accessible rewards of using videos on their sites.(Source:Sundaysky)
Click Rate - Research shows users click on videos more than on image and other advertisement banners links.
Search Engine Optimization - Having videos on sites such as YouTube increase your rankings on search engines.
Stand out from competitors – Videos can be more attractive then other presentation methods. Let clients see who you are in your own words.
User Experience – Online videos enhance your website and the user experience, encouraging online visitors to stay on your website longer.
Networking- Videos are a great tool to use in social media to share on Facebook, Twitter and other networking sites.
Brand – Use video as a way to build your brand and improve the click rates on your website.
Here’s an internet Success story for you: The “Will It Blend” series of videos on YouTube has generated 65 million views and 120 million views on willitblend.com, increasing the blendertec blender sales by 700 percent.(Source: Reelseo.com)